Being your own boss may sound tempting: no obnoxious top dog to answer to, just yourself. Welcome to the Internet. The interactive, globalized and technology-based world we live in seems to constantly provide us with new opportunities and ways to become more financially independent. Start your own company, create a brand new product, offer a service or join the millions upon millions who make money through freelancing online – no matter what you choose, you can do it directly from home! No matter what route you choose, there are endless opportunities. What you essentially need is a PayPal account and some time on your hands, and you are good to go. But in order to take on the journey of becoming your own boss, you must recognize that there are risks involved that require a headstrong and determined personality. In order to help get you on your feet, I have provided you with a few tips below.
Explore your options. The first step is as simple as that: you need to find something to base your new role as entrepreneur on. You can do anything under the sun: become a paid YouTuber, do surveys online on sites such as MySurvey.com, advertise via functions such as AdSense on your blog, become a freelance writer – everything is achievable if you are willing to put work into it.
You also need to validate your market. Friends and family does not count, nor does it count to simply be convinced that everyone wants what you are offering. If you are offering something that has already proven desired, it means that product already exists on the market and thus you have competition ready to take you out before you even get started, and should therefore make certain changes with your product or service that provides your audience with a different experience. When validating your market, make sure you can answer questions such as: Who are your customers? Is what you are providing relevant to any part of their everyday life? Why is your service needed? The most important approach is asking your target market through direct questions, surveys or questionnaires, or using social media to understand what services are desired. In this way you can more directly understand what it is you need to do in order to improve your chances of appealing to your target audience.
You are essentially, at least in the first stages, a one-man show that handles all or most aspects of your company, and it is therefore important to have a thorough understanding of can get out of your work to thentackle what youneed out of your work: how much money do you need to generate? How much time can you afford to put into it?
Building an audience and a support network are both essential, and can be done effectively using modern technology. What is impressive is that you do not even need to spend a lot of money on advertising your ideas! Social media sites such as Twitter, LinkedIn, Facebook and YouTube let you reach a wide audience completely free. All you need is a lot of patience and the determination to grab the attention of as many people as possible. You must be willing to introduce yourself and what you can offer others through these sites, but do it effectively by posting things that will be of interest to your target audience. Don’t forget the other helpful internet-based tools that may raise your credibility: having a blog or website is key, and you can use sites such as Fiverr.com to pay others a minimal cost to be featured on their blogs or social media, as well as advertise your services for free.
Despite sitting on the other end of a computer screen, remember that personality is key. By being kind and helpful, you are making yourself memorable. When your service is needed, people will most likely turn to you rather than your difficult to deal with competition. Most customers stay loyal to the service provider that satisfies their needs properly, and thus you would increase your customer return rate.
All in all, it is important that you love what you do as this will increase your chances of success and overall happiness. When you show passion for what you do, others can see it as well. You create a meaning for yourself that puts you well above your competition – it is the passion you have that will motivate you into becoming the best boss you have ever had.